By the Numbers
USE CASE 1
Regional Brand Awareness Campaign
A global research institution launched a coordinated digital campaign to elevate awareness of its growing influence in NYC and across New York State. The campaign was strategically timed with the opening of a new campus expansion project that demonstrated both a local investment and a global vision, and the strength and relevance of the parent brand across all locations.
A blend of paid media, social outreach, and digital storytelling connected with alumni and business and public leaders to bridge regional relevance with enterprise-wide, global reputation-building.
These metrics outline the success of a landing page strategy using video ads on social media.
Click-through Rate (CTR)
Exceeded industry benchmark by 2x–5x
Avg. Time On Site (sec)
Exceeded industry benchmark
Ad Views per User
Strong saturation and retargeting achieved
Engagement (shares and reactions) was strong for a link-click-focused campaign, reflecting interest in the creative and content beyond just driving traffic.
CTR performance was exceptional, especially compared to the 0.7% industry benchmark.
Ad frequency was high (~11.5 times per user), which supported high awareness but unfortunately led to increased CPC and a decline in CTR over an extended period.
Time on site was high, indicating not just curiosity clicks but actual content exploration.
+797k
Total Impressions
+69k