Curriculum Vitae
Profile
Strategic creative and communications leader with 20+ years of experience in brand and communications strategy and cross-functional team leadership.
Successfully led brand and creative operations for Cornell University through five presidential transitions, multiple public crises, and disruptive shifts in policy, research, and political and cultural expectations.
Succeed at balancing design excellence, editorial insights, visual storytelling, and stakeholder trust to shape how complex organizations are seen, understood, and respected. Specialist in managing matrix environments, aligning internal priorities with external impact, and navigating risk and visibility with measurable outcomes.
Professional Experience
Founder & Chief Marketing Officer Fylum Agency – NYC & Ithaca, NY | Jan 2025–Present
Lead multidisciplinary teams (design, product, engineering, and content) to deliver end-to-end creative solutions aligned with business goals.
Drive business growth through measurable KPIs, enhancing customer engagement, and consistent brand positioning.
Establishing scalable workflows integrating AI-driven tools to accelerate design iteration and production, including Firefly, Runway, Jitter, Eleven Labs, Chat GPT, Sora, Notebook LM, and Claude.
Founder & Principal Structurl.co | 2024 – Present
AI-core project management platform that serves as an "institutional intelligence" system for strategic communications and business planning. It helps organizations create comprehensive project scopes, find vetted vendors, and access decades of insider industry knowledge to streamline project delivery.
Senior Director, Brand Communications Cornell University – Ithaca, NY | 2013–Dec 2024
Managed a 20-person creative team, including product designers, UX researchers, and content strategists, to improve usability and ensure consistent user experiences.
Developed and implemented enterprise-wide creative and editorial strategies, brand management and governance systems, increasing cross-departmental alignment and scalability.
Spearheaded paid and earned media campaigns across digital platforms, increasing web traffic by 41% and social media impressions by 20%.
Partnered with in-house and external film, photography, and illustration production teams to deliver cohesive brand narratives, including C-suite engagement and consensus building.
Partnered with engineering, research, and data science teams to optimize customer journey mapping and user research integration.
Hands-on involvement in design tools, including Figma, Adobe Creative Suite, and emerging AI-powered platforms.
Foster a culture of innovation and continuous improvement through mentorship and cross-functional alignment.
Co-founder & Creative Director ecollective – Denver, CO | 1999–2012
Led creative direction and product design for Fortune 100 clients, driving cross-functional collaboration across distributed teams.
Developed and launched multi-channel campaigns, leveraging customer insights and data analytics to inform design decisions.
Fostered long-term client relationships, achieving sustained business growth through innovative design solutions.
Worked directly with production vendors to manage large-scale shoots, animations, and digital content creation.
Education & Certifications
BA – Creative Writing & English Literature, Western Washington University
Visual Arts Major, Buffalo State University (2 years)
Designing and Building AI Solutions Certificate (In Progress) – eCornell
Focus: GOFAI, machine learning, neural networks, and AI product development with an emphasis on business applications.
Core Competencies
Humanizing Businesses & Institutions with Authentic Relevance
Startup, Legacy Business, & Institutional Brand & Messaging Strategy
Public Perception & Reputation Management
Coalition Building & Stakeholder Trust
AI Adoption Strategy and Implementation
Visual Literacy, Visual & Editorial Direction
Data-Informed Performance Metrics
Cross-Functional Leadership & Creative Ops
Key Accomplishments
Solo Vibe Coding AI Application Development
Created a Learning and Development platform Structurl.co, including an AI-powered project management tool that serves as an "institutional intelligence" system for strategic communications and business planning. It helps organizations create comprehensive project scopes, find vetted vendors, and access decades of industry knowledge to streamline project delivery.
Creative Direction, Strategy, and Brand Development
Directed top-level brand development, naming, and identity strategy for 13 of Cornell’s 15 major colleges and schools, balanced donor priorities, stakeholder expectations, and academic alignment.
Creative Services Unit Launch & Performance Dashboard
Designed, staffed, and operationalized a centralized in-house brand and creative studio, completed 182 deliverables across 26 units in 7 months; instituted a performance dashboard adopted by 97% of colleges and administrative units.
Strategic Agency Partner Network & Procurement System Overhaul
Built a university-wide preferred agency model with scalable contracts, quality standards, and creative review protocols, resulting in elevated brand consistency, reduced costs, and higher ROI across hundreds of partner engagements.
“Crit Method” Visual Literacy Framework
Created a structured review model to bridge communication gaps between executive stakeholders and visual creatives; adopted as a shared language for cross-unit project feedback, creative decision-making, and rationale
Team Awards
CASE Circle of Excellence Gold Award 2023 - News Feature/Video
CASE Circle of Excellence Gold Award 2021 - Marketing/Web
CASE Circle of Excellence Gold Award 2020 - Marketing/Advertising
CINE Golden Eagle Award Finalist 2016
CINE Golden Eagle Award 2013