Multimedia News Features
Cornell University’s main news channel, the Cornell Chronicle, was the primary driver for the New York State Awareness Campaign. The following examples highlight the long-form, multimedia stories designed to increase user engagement and public awareness of Cornell’s significant positive impact in every county of New York state. In-house media relations partners pitched the stories to small to large external outlets to boost the campaign’s earned media efforts. Strategic Communications and Government Relations unit partners contributed direction and insights, creating a holistic, 360-degree view of all strategic communications opportunities.
My Roles:
Strategic Leadership — Brand Strategy — Editorial Strategy — Positioning & Messaging — Campaign Development — Brand Storytelling – Audience Segmentation — Creative Direction — Concept Development — Visual Direction — Creative Briefs — Multi-channel Campaigns — Cross-functional Alignment — Stakeholder Management — Internal Buy-in — Presentation Development — Leadership Communication — Project Oversight — Scope Development — Resource Planning — QA & Approvals — Collab & Integration — Cross-unit Collaboration — Interdisciplinary Coordination — Team Leadership — Creative Partnership — Vendor Management — KPI Definition — Performance Reporting — Campaign Analysis — Community Engagement — Audience Research — Persona Development —
Strategic Leadership — Brand Strategy — Editorial Strategy — Positioning & Messaging — Campaign Development — Brand Storytelling – Audience Segmentation — Creative Direction — Concept Development — Visual Direction — Creative Briefs — Multi-channel Campaigns — Cross-functional Alignment — Stakeholder Management — Internal Buy-in — Presentation Development — Leadership Communication — Project Oversight — Scope Development — Resource Planning — QA & Approvals — Collab & Integration — Cross-unit Collaboration — Interdisciplinary Coordination — Team Leadership — Creative Partnership — Vendor Management — KPI Definition — Performance Reporting — Campaign Analysis — Community Engagement — Audience Research — Persona Development —
Ripple effect: Cornell helps restore Long Island's shellfish
“That is a question I get all the time: ‘Is your seafood local? How local is it?’” she says. “If I can say, ‘It’s from that bay right over there,’ that is only going to boost our business.”
Veterinary pathologists bolster NY crime-fighting efforts
“Even being able to call Cornell and just ask, ‘What does this mean? How do I explain this to a judge or a jury in terms that they can understand?’ This is extremely helpful.”
Cornell expertise helps deliver clean, safe water to NYC
“Water quality is important to people who live in New York City, and it is important to farmers, too, as the watershed helps keep agriculture sustainable.”
Cornell, community partners help drive Buffalo’s revival
“We’re trying to make Buffalo a model of urban regeneration that really warrants the attention of researchers, even as we use higher education for innovative thinking and making it a better place.”
Cornell Farm Ops sets up NYS veterans for success
“If a veteran is exploring farming, we give them a menu of options to get the skills they need for success.”
